Sofla Nights Features Bikini Beach Australia's South Beach Catwalk as the key highlight of the SLS Show 

Miami Swim Week at SLS South Beach 
by Sofla Nights



The largest in-person Official Miami Swim Week Shoes are returning July 8th - 11th to SLS  South Beach with an exclusive VIP  audience. Since its inception, the annual trade events in Miami provide one of the largest gatherings of top designers and innovators in Swimwear and resorts- wear fashion, Beauty, and lifestyle.


This season  , 40 plus designers from around the world will unveil their spring Summer 2022 collections. You can expect to see several emerging designers entering into our growth platform . “ The genesis Show “ along with well-known designers such as Supermodel Swimwear, Banana Moon, Livia Monte- Carlo, Bikini Beach Australia, Relleciga , Coastal Clothing, and many others. 

 rottnest island on the catwalk in miami swim week bikini beach aus

Natalie Negrotti in Rottnest Island Reversible bikini in White | Getty Images | SLS South Beach | Miami Swim Week 


We are a driving force in the fashion technology space that promotes experiential events, trade, and promotion for independent designers. As an industry, we are implementing technology solutions for the betterment, and you will get a glimpse of our exclusive smart technology partnerships during Swim Week. 


Sustainability is a priority when it comes to supporting sustainable fashion designers in a bid to reduce carbon footprint and reduce plastic waste. We are excited to showcase Supermodel Swimwear as our anchor sustainable designer during Miami Swim Week. 


Swim Lab is a swim resort wear showroom with an exclusive partnership with Istituto Marangoni Miami. Our mission is to incubate new and established independent designers in a well-sorted curation setting where  a collection of samples will be displayed. The showroom is open during swim week from 11 am - 5 pm by appointment only to fashion industry individuals, not limited buyers, retailers, stylists, fashion photographers, publications, and PR agencies.  our goal is to assist designers in launching their brand in Miami and provide valuable insights/ feedback from our network. As a commitment to our partnership, our team will provide students with internships and fashion merchandising opportunities to garner real-life experiences. 


At Miami Swim Week the itinerary  is never lacking. After a day of shows, there is and abundance of parties to attend . This season it seems like everyone is in the mood to dance the night away. We are bringing the after show parties to HYDE Beach (South Beach ) from July 8th- 11th 9pm - Close . Expect to experience live performances, live DJs and curated art installations by well- known artist Tom Franco ( brother of actor James Franco )